You don’t appreciate something as much when you get it too easily.

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Over the next few years, I’d meet a “nice” girl in the club every 6 weeks or so, and then she’d become my girlfriend.

I’d stop going out and do nice romantic things with her instead.

I ditch my London apartment, and I spend the next 3 years traveling the world, looking for my dream girl.

I’m only in the UK 1 month per year, and the other 11, I’m wherever I want in the world.

Richard La Ruina, 2012 Kind of strange to hear from the founder of PUA (Pick Up Artist) Training?

Yeah I guess it is ;-) …But let me tell you how I got to this point…

If you are with your girl and then you both score a really great chick and you give her 80% of the attention, or your girl just knows you are very attracted to her, that doesn’t play well.

She can’t have respect for herself, love you, and be cool with that…and how sustainable is this, what happens when you guys get a little older? You either have to be a cold motherfucka who doesn’t care, or you will get bogged down in the stresses of managing this complicated situation.

I’d had my first relationship, with the first girl I kissed, and that lasted 2 1/2 years, then nothing for a few years.

Right after moving to London at age 25 I’d had two girlfriends for about a month each. Don’t force a relationship with a completely incompatible girl to work. These first relationships were just as nice and exciting as it was going to the clubs for the first time. Next I started going to more high-end nightclubs and infiltrating the scene more and more.

After being spoiled by the high end clubs, trawling through regular bars and pubs and clubs for the one diamond in the rough is no fun…so you don’t do it. It was cool and all, but 90% of it happened after 3am, with a girl who I knew was not going to be a girl that I’d like to date, which kind of took the edge off the experience.