You create a profile and search for matches based on gender, age and ZIP code.

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Like Christian Mingle, Our Time focuses on a specific niche; in this case, that niche is singles over the age of 50.

The service, available both in browser and app-based forms, uses the now-standard swiping format and is free to browse, but requires a paid subscription to use all of its features.

Like Plenty Of Fish, Zoosk uses behavioral matchmaking tech to pair potential mates.

Outside the browser platform, its companion smartphone app is the highest grossing dating app on i OS.

Show that you're humble through a joke, a self-effacing story or a humorous anecdote. To make a strong first impression, use anecdotes instead of a string of adjectives describing yourself.

Never lie about your age or what you do for a living."Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said."There is a different level of exposure to disappointment and that's captured in the poor overall scores." Once considered taboo, online dating is now a socially accepted and booming multibillion dollar business that continues to grow.For Christian Mingle, it really is all in the name.While the format is fairly straightforward, CM focuses squarely on "helping Christian men and women find a loving, God-centered relationship built on mutual faith and love." And that approach seems to work just fine for about 5.5 million faithful singles every month.Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.