The members of Penguin Dating are asked to write in their profile about the last book they read and will also be able to search through the site's other profiles for mentions of their favourite book.

15m thinks that this is an intriguing business case: The dating website builds on the strong emotional connection that people have with their favourite books - and on the fact that people are passionate about what they read.

While Penguin Dating might sound like obscure animal behaviour, it is also the name of the online dating website launched by Penguin Books and August 2008.

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The Penguin Publishing Group is one of the leading trade book publishers in the United States, comprised of imprints with a long and rich history dating back to the nineteenth century.

Penguin Books was originally founded in the UK in 1935 by Allen Lane, who envisioned a collection of quality, attractive books affordable enough to be “bought as easily and casually as a packet of cigarettes.” A United States office opened in 1939, called Penguin Books Ltd.

Jasmine Guillory is a graduate of Wellesley College and Stanford Law School.

She is a Bay Area native who has towering stacks of books in her living room, a cake recipe for every occasion, and upwards of 50 lipsticks. More about Jasmine Guillory Jasmine Guillory is a graduate of Wellesley College and Stanford Law School.

The imprints making up Penguin Publishing Group include: Avery, Berkley, Blue Rider Press, Dutton, Penguin Books, Penguin Classics, The Penguin Press, Plume, Portfolio, G. Putnam’s Sons, Riverhead, Sentinel, Tarcher Perigee, and Viking Books.

Penguin Young Readers Group is a global leader in children’s publishing with preeminent imprints such as Dial Books, Dutton, Grosset & Dunlap, Kathy Dawson Books, Nancy Paulsen Books, Philomel, Puffin, G. Putnam’s Sons, Razorbill, Viking, and Frederick Warne.

All our catalogs, including Penguin Classics, Signet Classics, and subject catalogs, are available for free by mail.

Simply complete the form below, being sure to specify which catalog(s) you’d like to receive. College professors, instructors, adjuncts, etc., should sign up with the College Faculty Information Service to order. Be sure to specify the catalog(s) you’d like to receive or e-mail us if you have any questions.

Combined with an integration with the Penguin book shop, this becomes an interesting platform for selling books and establishing customer loyalty.