Shortly after, Bumble will roll out its own video support as well.

This week, both Hinge and Zoosk’s Lively are rolling out support for video, each in their own way.

Hinge, for example, will now allow users to augment their user profiles on the service with video.

This helps users instantly feel more comfortable, the company explains, without having to worry about what they look like right away.

As users continue to talk, the blur fades away – but users can opt to add it back if they want to remain hidden.

Zoosk says the blur fades over 40 seconds, but you can tap “Add Blur” whenever you like to remain hidden.

“Lively is about creating fun ways to help people connect, not just match,” says Zoosk’s SVP of Product Behzad Behrouzi.“We’re hoping to create an overall experience where people can feel more relaxed being themselves, and more excited to meet and get to know other people.” This feature will push Lively beyond dating to help users just generally meet new people. Top dating apps like Tinder, Bumble and others have also adopted friend-finding features as of late, as they become more like social networks.And Bumble is preparing to launch into professional networking in September, with the debut of Bumble Bizz.In Lively, users upload photos and videos that are then turned into story collages, which also include transitions and movement.Again, the idea is that using video can show off someone’s personality much better than static, photo-only profiles.Similar to Snapchat and Instagram, Bumble will support short-form videos recorded live or in the past 24 hours, which can be either posted to your profile for all to see, or only shared with matches.