The goal is to keep people from believing they’re interacting with a machine. not to mention the millions of other players super-glued to Wo W worldwide. w=300&h=300" data-large-file=" w=400" class="aligncenter size-medium wp-image-709" style="border:1px solid black;" title="42-16988161" src="

Remove cues that suggest coldness and perfection, and opt for a little bit of fun and personality to encourage users to open themselves up to the suggestions (i.e., marketing messages) of your website. 🙂 Interactivity’s most common form is a link on a page… The more you get people to interact with your site, the more interactive it is. It has, however – in all honesty – been proven to improve impressions of politicians on their websites. We know that, to persuade someone, it’s good to get them nodding with you. w=300&h=300" alt="42-16988161" width="300" height="300" srcset=" w=300&h=300 300w, w=150&h=150 150w," sizes="(max-width: 300px) 100vw, 300px" / June 30th, 2009. The 30 Days of Persuasion has come to a close, but we’re not going anywhere.

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Perhaps the biggest obstacle for me to overcome initially was the notion that we’d be writing for nobody but ourselves — and those friends who tire of hearing us talk about persuasion.

But based on what we’re seeing in our Word Press Web analytics, the falling tree is making a sound, and the idea that people may actually benefit from what we’re writing has become a motivator and given us reason to deliver against an aggressive posting schedule. First thing is to package up the 30 Days of Persusasion into a free e-book…

In the meantime (or anytime), we’d like to hear your thoughts on the first 30 days of the blog (use the comments feature or email us: lancecj at gmail dot com OR wiebe.joanna at gmail dot com).

We’d Let’s continue yesterday’s “30 Ways to Persuade” post with the remaining 15 ‘ways’. Free software download, followed by an email request to rate your software 5 stars, if they like it. Ask for Favours: Without giving anything, ask users to do a favour for you, with the favour element clearly highlighted.

And interactivity is very, very good for persuasion. That is, a 2003 study by Sundar et al., referenced in a 2006 paper by Wise, Hamman and Thorson, found that “increased interactivity on a political website led to more positive impressions of a political candidate and higher levels of agreement with the candidate’s policy positions” (p.28). but if that now-elected politician ends hunger, then interactivity kinda helped, no? Hence the success of great DM pieces by brilliant copywriters like Schwartz, where the writing asks the readers questions that they can’t help but nod along with… This is just the beginning of what we hope will become a valuable resource for anyone looking to improve Web site conversion through understanding how people behave.

Not only does interactivity engage the senses and stimulate the mind, but it’s also been proven to solve world hunger! and, soon enough, all that nodding tricks your mind into believing that you actually do want a lifetime supply of super-absorbent shammies. The concept of a ‘persuasion blog’ was entirely Joanna’s (take the credit or the blame, Jo! We talk a lot (perhaps too much — just ask our friends) about conversion and persuasion since we’re both responsible for those aspects of Intuit’s global business’s Web properties, but we’ve never put fingers to keyboard to capture our conversations — until June 1st, when this little project began.

(It’s like watching a movie – when the screen starts to disappear, and your emotions engage magically enough to make you believe you’re in the activity.

Or reading a book, and feeling so engrossed that the scratchy paper pages disappear.) How? Like, for example, ever noticed how, when you write something by hand, the letters are imperfect?

That means that this hard, cold little box with wires sticking out of it is the most frequently approached member of your sales force.