SCDP's partners (except Don, who disapproves) negotiate to reward her for engaging in a sexual tryst with a client by making her a partner. Roger's relationship with Lucky Strike, one of Sterling Coopers most lucrative accounts, is key to the story from the outset.

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After obtaining a divorce from Don, she marries Henry Francis and moves to Rye in late 1965.

Despite no longer being married to Don, Betty is shown to harbour feelings for him. Harris (née Holloway; Christina Hendricks) is first depicted as an office manager at Sterling Cooper, who acts as a professional and social mentor, as well as an occasional rival, to Peggy Olson, much as Don Draper is to Pete Campbell.

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Don spontaneously comes up with, and pitches to Ted, the idea that they should combine their firms so as to have a shot at competing with the major ad agencies.

Ted agrees, and the two firms merge, much to the surprise of everyone concerned.Donald "Don" Draper (né Dick Whitman; Jon Hamm) born 1926, is the creative director at Sterling Cooper Advertising Agency; he eventually rises to become a partner.He later becomes a founding partner at Sterling Cooper Draper Pryce.Peter "Pete" Campbell (Vincent Kartheiser) is an ambitious young account executive whose father-in-law controls the advertising for Clearasil, a Sterling Cooper account.Born with a silver spoon in his mouth, he becomes more competitive with Don as the series progresses, and ultimately becomes a partner of Sterling Cooper Draper Pryce.Throughout the course of the series, Joan has a long-standing affair with Roger Sterling, which results in their conceiving a son.