Similarly, lesbians aren’t seeking out alpha males for their genetic superiority.If neither side is attempting to reproduce, how does one fit them into the model?

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When women decide to hook up with a beta – so the theory goes – it’s a matter of convenience and materialism; she’s trading sex for material support when secretly in her heart of hearts, she learns for a big hairy-chested manly man to come and bang the ever-loving shit out of her…

bonus if he’s : it is easy to apply in the macro view – submissive, needy men aren’t terribly appealing to the majority of women after all – and offers a one-size-fits-all solution to sex and dating. Just be more “alpha” and they’ll come flocking to your door like mice to peanut butter.

More often than not, it gets mixed in with evolutionary psychology – the idea that men and women act a specific way because of evolution.

According to the standard script, women are attracted to “alphas” because they are looking for prime genetic material who can also protect and provide for them, thus ensuring the continuation of their genetic line.

Evolutionary psychology is frequently used to justify certain behaviors in men and women, insisting that certain behaviors are not only natural but inevitable and thus are the way that things are supposed to be.

Such is the case of the worship of the alpha male: an attempt by people to justify what they to be true via an appeal to nature through misunderstandings of evolution, psychology and sociological development.

Amongst primates that live in social groups (baboons, chimpanzees, gorillas), the largest, strongest of the male apes is the alpha male; the others are betas.

The alpha rules the pack by dint of his strength and furious violence; he gets the greatest amount of food and unlimited sexual access to the females.

Up until about 10,000 years ago (a not even a blink of the eye, evolutionarily speaking), humans lived in small disparate communal groups with no real concept of individual ownership or even parentage.