You can buy them virtual gifts like new clothes, outfits and they will even wear it for you.Every action you take, anything you do has it's own rewards or consequences.

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The joint was not exactly jumping as 6 o'clock rolled around, the hour that the Ford Fusion Speed Dating event was to get under way.

A mere handful of the 120 mostly young professionals who had signed up had trickled into the Cafeteria, a modern deco night club in Miami's South Beach neighborhood.

The Ford people, clad in black T-shirts with the word Fusion printed boldly in silver lettering, were pacing a bit nervously.

By , most of the 45 eventual participants, all Miami-based subscribers to the Internet dating site Match.com, had arrived, and the Fusion marketing launch manager, Jyarland Daniels Jones, a svelte 31-year-old African American woman, finally got the proceedings going.

"You will have seven minutes to spend getting to know that person who is sitting next to you in the front seat of the 2006 Ford Fusion, and I would encourage you at the conclusion, if you have any questions, to go to "For those who have missed it, speed dating is designed to hasten mate finding.

Typically, speed daters receive dance cards that shift them from table to table and partner to partner roughly every seven minutes, in order to meet about eight potential partners an hour.

It is also a fitting promotion of a machine that the 1929 book Middletown: A Study in Modern American Culture says encouraged pairing among high-school students in lieu of group excursions and that has generally abetted sexual liberation since the days of the Duryea.

The authors say that "another problem, much discussed by Middletown parents, [is] the increasing relaxation of some of the traditional prohibitions upon the approaches of boys and girls to each other's persons.

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And the dating game has changed over the last five years, Kasumovic says.