Hinge CEO Justin Mc Leod explains the idea behind “Your Turn” first emerged from focus groups, where users told the company they didn’t always abandon their conversations intentionally.Sometimes, they simply lost track of people in their inbox, or, 23 percent of the time, they just “got busy and forgot.” The Hinge team then developed a feature that would better flag conversations you hadn’t responded to yet.

Most dating apps match users then leave it up to them to initiate their chat.

When Bumble launched, however, it broke new ground by having women make the first move.

“We’re going to be rolling out some pretty significant algorithm changes early in the new year,” Mc Leod notes.

He says the new algorithm will pay more attention to users’ chatting behavior, and will consider things like whether the person is just matching, but not chatting, or if they’re ghosting.

This helps to clean up the inbox without requiring users actually unmatch – something people are sometimes unwilling to do, because…well, you know…

The end result of “Your Turn” is two-fold – it reduces inbox clutter and makes it clear who’s turn it is to chat next.

But Mc Leod says other changes coming soon to Hinge’s algorithms may help on that front.

“We pay attention to those kinds of things in the algorithm,” he says, in response to a question about how apps should handle people who regularly ghost their matches.

“What this does is it gives you the same benefit of the clarity in who’s supposed to start the conversation, without forcing one set of rules on you just because of your gender.” Hinge says it tested the feature last week in London and Washington, D. with tens of thousands of users and found that it decreased the number of matches that don’t lead to a conversation by 25 percent.

Of course, with just under a quarter of people saying they ghosted conversations because they got busy or forgot, that means there’s a larger majority who did the same for other reasons – they started dating someone, perhaps, they weren’t interested…or maybe they’re just a little rude.

Johann Hari reports The wide, smiling face of Sheikh Mohammed – the absolute ruler of Dubai – beams down on his creation.