Webcam models mostly perform individually in separate video chat rooms, which are frequently referred to as rooms.

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Camming revenue has been severely cutting into the profits of the pornographic movie business, which has also been eroded for a number of years due to piracy and the distribution of free sexual content upon the Internet.

Additionally, the pornographic film industry used to be male-dominated except for the performers.

Kari Lerum of the University of Washington suggests that men are more open and vulnerable in cam rooms than in strip clubs, and can become very invested in relationships which only exist on the screen.

The term webcam is a clipped compound used to combine the terms video camera and World Wide Web.

In private chat rooms, viewers pay by the minute for a private show.

However in free chat rooms payment is voluntary and is in the form of tips, thus providing the model with an income at a minimal cost for the multiple viewers of her chat room's video stream.

Some fans communicate multiple times a day with models through social media.

Unlike traditional pornography, the interactive nature of the camming medium titillates with the promise of virtual friendship.

Similar camming sites such as Chaturbate, Cam4and My Free boast 4.1 million, 3.7 million and 2 million unique monthly visitors, respectively.

The decentralized business model of camming has upended the pornography industry in multiple ways.

When webcam models create their live Internet broadcasts, they perform the activity known as camming.